Scientific Games has revealed details of “strategically planned milestones” to help Allwyn operate the UK National Lottery.
Allwyn took control of the National Lottery yesterday (February 1) after the fourth license came into force. Scientific Games said it had worked with Allwyn to prepare for the handover of responsibilities.
When it comes to strategic initiatives, Scientific Games focuses on the responsible growth of the National Lottery and minimizing environmental impact.
This includes the opening of Scientific Games’ new scratch card logistics facility in the UK to supply National Lottery retailers. The Warrington-based facility has SciTrak from Scientific Games for ordering and sorting scratch cards.
According to Scientific Games, this is the first of many planned outcomes as part of the partnership with Allwyn. Other initiatives include switching the National Lottery’s technology to Scientific Games’ Symhony enterprise gaming system. This also includes more than 40,000 retail terminals.
In addition, Scientific Games will provide a new digital platform and a range of instant win games. These are developed by SG Studios and partner studios worldwide via the SG Content Hub and Partner Program.
Scientific Games and Allwyn strive for responsible growth
“We commend Allwyn for its vision to grow the National Lottery and thereby significantly increase returns from National Lottery-funded projects,” said Michael Conforti, president of international and strategic accounts at Scientific Games.
“We have waited a long time for this moment, which was made possible by a close, functioning partnership. Together we have demonstrated our ability to overcome the challenges necessary to deliver sustainable and responsible growth for the UK National Lottery, in a timely manner and across all channels.
“With more technology and products being deployed over the course of the license, this will be a very exciting time for the National Lottery, its retailers, players and beneficiaries.”
Andria Vidler, CEO of Allwyn UK, commented on these comments and explained the operator’s vision for the National Lottery.
“Our goal is to offer more games, attract more players, provide more entertainment, produce more winners and raise even more money for National Lottery-funded projects,” said Vidler.
“Advancing this goal requires significant investment in our technology and operations as we modernize to ensure the future sustainability of the National Lottery.”
“Back to good causes”
On the occasion of yesterday’s handover, the Gambling Commission announced further details of the fourth license.
The new initiatives include an incentive mechanism. All National Lottery products now generate “income for good causes” at the same level. Furthermore, Allwyn will only see increasing profits if revenue from good causes increases.
“The fourth license inherently means more of every pound spent on the National Lottery is used for good causes while ensuring gambling is safe,” said Andrew Rhodes, chief executive of the commission.