Allwyn-owned Camelot UK Lotteries reported National Lottery revenue of £8.19 billion (€9.42 billion/$10.18 billion) for the 2022/23 financial year, supported by record-breaking digital sales.
The amount for the 12 months to the end of March 2023 was £99.6m higher than in 2021-22 and the second highest annual total since the launch of the National Lottery in 1994.
Draw-based games remained the most popular choice among consumers with sales of £4.74bn, an increase of £9.19m on the previous year.
Camelot attributed this to EuroMillions’ strong performance, supported by 30 draws with jackpots of more than £100 million. Lotto also continued to show stable performance, although there were fewer “Must Be Won” draws during the reporting period.
Meanwhile, instant sales rose £7.7m year-on-year to £3.45bn. Camelot said this was mainly due to players purchasing instant win games as spontaneous add-ons to their EuroMillions tickets.
The increase in instant sales came despite a decline in scratch card sales, which Camelot said was due to changing shopping habits and the ongoing difficult retail environment.
Breaking down how gamers purchased products, digital sales reached a record £3.69 billion, up £274.2 million year-on-year. Camelot attributed this to attractive EuroMillions draws and a number of initiatives including an update to draw-based games in the National Lottery app.
With total digital sales of £2.76 billion across tablets and smartphones, mobile remained the channel of choice. The National Lottery app was downloaded 2.5 million times during the year and accounted for over 70% of all mobile sales.
In retail, despite difficult trading conditions, in-store sales recovered slightly in the second half of the year, reaching £4.50 billion for the full year.
Camelot said it continued to invest in and support retail partners, with standards and in-store rewards programs helping to boost retailers’ income, with independent store owners receiving cash rewards of almost £540,000 over the period.
The National Lottery’s 43,000-strong network of retailers also shared sales commissions worth £254.7m, which equates to around £6,000 per store. Since the National Lottery was launched in 1994, retailers have been paid £7.70 billion in commissions.
As for player and consumer winnings, they won a total of £4.69 billion, an increase of £81.7 million on the previous year and the second highest amount on record. The National Lottery has created 382 new millionaires, which is more than one a day.
Including unclaimed prizes passed on to Good Causes after 180 days, around £1.88 billion was generated for Good Causes over the period. This brings the total amount raised since its launch to over £47.0 billion.
“We are delighted to have increased the National Lottery’s year-on-year turnover to its second highest level ever, creating almost 400 millionaires in the process,” said Camelot’s co-chief executives Clare Swindell and Neil Brocklehurst.
“With £36.0 million raised every week for Good Cause projects across the UK and ticket sales revenue rising to its best ever level, it is clear that the National Lottery is in this very challenging times for players and society.”
“We have further exciting plans planned for the coming year to ensure the National Lottery stays top of mind and brings people together at important national moments. And we remain committed to delivering the National Lottery in a safe and socially responsible way.”
Allwyn takes control
The 2022-23 financial year was the final year that Camelot will operate the National Lottery, with Allwyn taking control on February 1, 2024.
Earlier this year, Allwyn completed the acquisition of Camelot UK from the Ontario Teachers’ Pension Plan Board (OTPP). The deal covered all of Camelot UK’s operations, including the current rights to operate the National Lottery until it takes control next year.
“Last year’s performance demonstrates the National Lottery’s core strength in continually supporting good causes, even in an environment where consumer spending is under pressure,” said Robert Chvátal, CEO of Allwyn.
“We were delighted to integrate Camelot into the Allwyn Group earlier this year and bring their experience and expertise to Allwyn UK’s vision for the fourth license.
“It’s great to be working with them as part of the Allwyn team to deliver the National Lottery successfully this year and into the next decade, with a constant focus on safe gaming.”