Louisiana gamblers wagered $356.5 million (£282.1 million/€325.8 million) on sports in November, a new monthly record for the Pelican State.

November trading exceeded the existing record high of $308.6 million set in October 2022 by 15.5%. It was also a 32.7% increase from $268.6 million in Louisiana last November.

Consumers spent $322.9 million on online betting and another $33.5 million on retail sports betting in November.

Sales are well below the Louisiana record

Although expenditure was higher, this was not reflected in the state’s monthly revenue. In November, online and retail betting revenue was $19.4 million.

This was significantly better than last year’s loss of $25.6 million in Louisiana. The November 2022 defeat came as US businessman Jim “Mattress Mack” McIngvale won several large bets on Major League Baseball’s World Series.

Total sales in November were also 55.2% below the record of $43.3 million in October 2023.

Breaking down the revenue performance, online betting generated $18.1 million and retail betting generated $1.3 million. It also noted that $9.8 million worth of promotions were deducted from the online total and $13,962 from the retail total.

Football was the sport of choice for online betting in Louisiana, generating $4.5 million in sales in November. In retail, basketball led the way with sales of $484,614.

Total year-to-date sales exceed $1.00 billion

Looking at year-to-date performance, total sports betting spending was $1.23 billion in the five months ended November. This includes $1.11 billion from online betting and $124.5 million from retail.

Total revenue was $138.3 million for the five-month period. Of that, $124.1 million came from online betting and $14.2 million from retail.