Entain-owned video game and esports betting platform Unikrn has entered into a multi-year global partnership with esports entertainment company Blast.
As part of the agreement, Unikrn will benefit from exposure to Blast’s event coverage and promotions, including fan-led activations, social giveaways and broadcast integration.
The agreement also includes branding of the Blast Premier tournament series and the upcoming Blast.tv Paris Major. Blast events are broadcast in over 150 territories and in 25 different languages.
“Blast is an epicenter of action for esports fans around the world and has produced some of the most memorable moments in the history of competitive Counter-Strike gaming,” said Justin Dellario, managing director of Entain E-Sport.
“Unikrn is designed for those moments when fans seek the deepest, most immersive experience possible while rooting for their favorite players and teams. We are thrilled to partner with Blast and bring our world-class insights and betting capabilities to our millions of fans.”
Entain relaunched Unikrn in December last year after acquiring the brand in October. The website is active in Brazil and in Canadian provinces other than Ontario. Entain plans to launch the brand in other regulated markets this year.