Global interactive gaming and sports betting technology company Elys Game Technology has partnered with US Integrity (USI) as it expands in North America.
USI will provide event monitoring, market intelligence and fraud prevention for all of Elys’ growing U.S. operations, including Nevada-based USBookmaking, which was acquired in 2021.
In the US, Elys’ focus is on providing comprehensive sports betting services to business operators across the regulated market. News of this partnership follows the recent announcement that Elys has received a license for the newly legal sports betting market in Ohio.
USI’s integrity monitoring services, from its proprietary dashboard to Elys Game Technology, perform analysis across dozens of data sets to identify possible irregular patterns associated with sports betting.
Michele Ciavarella, chief executive of Elys, said the partnership will help the company detect suspicious bets.
“We are excited to partner with US Integrity as we prepare to expand across the North American regulated sports betting market in 2023,” he said.
“We expect that through our partnership with US Integrity we will be able to detect possible betting anomalies in real time and immediately identify potentially suspicious betting activity. In doing so, we are creating a safe and engaging betting environment for our customers as we execute on our vision for the massive restaurant and bar market in the rapidly evolving regulated U.S. sports betting market.”
USI co-founder and CEO Matthew Holt said Elys is committed to a high standard of integrity.
“US Integrity is proud to partner with Elys Game Technology and support them in integrity monitoring. US Integrity’s mission is to provide our customers with conflict-free, best-in-class insights and compliance solutions,” said Holt.
“We look forward to working with the exceptional team at Elys Game Technology and their expansion strategy across North America as the market continues to evolve. All of our partners are committed to the highest standards of integrity and Elys’ commitment is no exception.
“These types of partnerships help ensure the integrity of sports betting and strengthen the unique and proprietary anomaly detection tools we have developed at US Integrity.”