Bet365 has launched online sports betting in Arizona through a partnership with the Ak Chin Indian Community, expanding its U.S. reach to a ninth state.

Players in Arizona can now place pre-event and in-game bets on a range of sports with Bet365. Additional offerings available to players in the Grand Canyon State include same game combination, cashout and bet processing.

Bet365’s entry into Arizona follows launches in Kentucky, Louisiana, Virginia, Ohio, New Jersey, Iowa, Colorado and last month Indiana.

The release comes ahead of this weekend’s Super Bowl LVIII, the pinnacle of NFL football.

“Like Bet365, Arizona’s sports scene is never ordinary and features multiple professional and collegiate teams, earth-shattering fan-favorite moments and exciting championship events,” a Bet365 spokesperson said.

“Just in time for the big game, sports fans in the Grand Canyon State can enjoy the Bet365 experience. These include market-leading offers such as amazing bet increases, the fastest in-game product and equal game combinations.”

As part of its partnership with the Ak-Chin Indian community, Bet365 will contribute $1.0 million (£791,664/€927,896) to the tribal organization. These funds support local initiatives targeting tribal members.

Robert Miguel, chairman of the Indian Ak Chin Community, welcomed the partnership. He said it will benefit both bettors in the state and members of the Ak-Chin Indian community.

“We are pleased to partner with Bet365 and value their charitable contribution to the community and vital services for Ak-Chin members,” said Miguel. “Bet365 allows us to offer our customers a first-class experience, whether they visit our sportsbook in person or online.”

Can Bet365 Challenge DraftKings in Arizona?

Bet365 is entering Arizona after the state set a new monthly handle record in November. During the month, gamblers spent $713.6 million on sports betting, a 3.3% increase from the previous record set in March 2022.

About $705.7 million was wagered online and $6.1 million was wagered on retail sports betting. Another $1.8 million was bet with limited event betting operators in Arizona.

However, revenue was 45.9% below $37.5 million in November 2022 and 38.5% below $33.0 million in October. Online betting revenue was $19.9 million, retail sales were $338,476 and limited event betting was $96,986.

DraftKings and its partner Crown Gaming are the leaders in the online market. In November, the partnership announced online revenue of $9.7 million on wagering of $229.4 million.

FanDuel took more bets, processing $249.3 million in online bets and only saw revenue of $7.7 million. The only other online operator to post more than $1.0 million in online revenue was Bally Interactive, which earned $1.9 million on $91.7 million in stakes.